Has Ironman Triathlon Lost Its Integrity with Registration Fee Increases, etc.?

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By Ironracer

I’ve been racing Ironman triathlons for over four years now and I’ve completed six Ironmans. Over the years though, I’ve noticed a trend – more and more athletes per race and higher and higher registration fees! Sure, it may just be supply and demand – the races all still sell out quickly, but I wonder when enough is enough? When will the maximum number of racers stop being bumped up? When will the registration fees stop increasing? This article focuses on the facts in regards to the increase in the number of racers allowed per Ironman and the steady increase in registration fees. You make your own conclusions about the state of Ironman...

Ironman CDA 2008 Swim Start - I think we can get some more people in there!

Let’s do some math and come to our own conclusions, using Ironman CDA as an example:

2003 compared to 2010

  • Number of racers in 2003: 1574
  • Number of racers in 2010: 2264
  • Change from 2003: +690 / +43.8%
  • Total Bike Course Length: 56 miles (2 loops)
  • 2010 number of racers on bike course per mile: 40.42

Increase in Number of Racers

The last race I did this year before having a screw taken out of my knee (old football injury) was Ironman Coeur d’Alene (CDA). The screw removal caused me to miss Ironman Wisconsin, but I got registered for next year (2011), after a very frustrating registration process. Anyway, I found myself somewhat frustrated at Ironman CDA due to the large number of racers. The fact that Ironman has gradually increased the maximum number of racers never really bothered me until this race. Ironman CDA is a two lap swim with a beach start. There were so many racers in this event that I literally had to tread water for several minutes at the first turn buoy and wait for my “turn.” There were so many of us queued that we were having small talk with each other. This happened at the next turn buoy as well!

It wasn’t just the swim, the bike course was too crowded also. Like most Ironman races, the bike course isn’t typically a single loop – it is usually a lollipop with two loops on the lollipop part or two to three loops of the entire course. This means that there really isn’t 112 miles of road on the course, it’s more like 50-70 miles since the loop portion is usually done twice. Ironman CDA was two loops of the entire bike course.

2003 Compared to 2011

  • Number of registered racers for 2011*: 2765
  • Change from 2003: +1191 / +75.7%
  • Total Bike Course Length: 56 miles (2 loops)
  • 2011 Number of racers on bike course per mile: 49.38
  • Drafting Rule in Ironman: 7 meters separation
  • With almost 50 riders per mile, there are 32 meters available per rider, if everyone were evenly separated, which is not practical. It's hard not to draft...

*Granted, all these people won’t show up. I’m not sure what the average DNS rate is – couldn’t find this anywhere.

Registration Fees Keeping Going Up!
Registration Fees Keeping Going Up!

Increase in Registration fees

  • Ironman CDA 2003: $350*
  • Ironman CDA 2011: $575**
  • Total 2003 Revenue from Registration Fees: $550,900 (based on 1574 racers)
  • Total 2011 Revenue from Registration Fees: $1,589,875
  • Change from 2003: +$1,038,975 / +289%

*I could not find any historical data on entry fees, so this is an estimate…it was probably lower in 2003. I wonder why it’s so hard to find the historical data? Hmm.

**This does not take into account active.com's registration fees - $28.75, bringing the total to $603.75!

active.com busy message
See all 3 photos
active.com busy message

Misc. factors

I decided to include miscellaneous factors that have added to my frustration with Ironman.

  • Registration Website (active.com) – for Ironman Wisconsin, I spent an hour of my day at work, completely stressed out trying to register. The registration website kept crashing! I couldn’t believe it – I would get all the way to the point of putting my credit card information in and it would crash. Then, to top it off, the site told me at one point that the race was “sold out” and registration was closed. I was shaking I was so pissed. Later, an update on Ironman Wisconsin’s site said registration was going to be rescheduled due to problems with active.com! Registration was rescheduled for two days later and I did get in, but it was still a very stressful process– active.com took 5-8 minutes to respond to a form submission.

ironman.com hotel booking
ironman.com hotel booking

My Recommendations

  • Lower cap on number of racers
  • Stop increasing registration fees
  • Don’t hold all hotel rooms hostage
  • Fix the registration site
  • Add more races in the USA
  • Consider lowering the cutoff time from 17 hours to 15 hours

For Now :)
For Now :)
  • Holding all hotel rooms hostage – this has recently started in the past couple years, but now ironman.com has started blocking all hotel rooms within 20 miles or so of the race site for the week of the race activities. The hotels won’t let you book directly with their website either – you have to go through the ironman.com site. I wouldn’t mind this if the rate was cheaper, but in my experience it’s higher than booking directly through the hotel. Also, I booked a room for Wisconsin for 2011 through the ironman.com website and was told on the website that I would receive a confirmation in "around 10 days" – that they were really busy. Really??? Based on my experience registering for the race, I really don’t know if I have a room reserved, even now – 10 days later (still no confirmation).


Departing Thoughts

What are your thoughts? For me, I still love racing Ironman, despite what I consider negative trends. I will still sign up for new races, try to win the Kona lottery slot, etc., until my frustration becomes unbearable or the races become too unsafe.

Oh yeah, now go train!

Comments

Jen's Solitude profile image

Jen's Solitude Level 2 Commenter 20 months ago

Thanks for the insider's view of these races. I didn't know participants had to pay so much, I naively thought just getting to the event was payment enough. I learned much from your hub and look forward to reading more from you. Glad you found your way to Hubpages!

Ironracer profile image

Ironracer Hub Author 20 months ago

Thanks, Jen's Solitude, for dropping by. I look forward to reading more of your hubs as well!

MyPortfolioGuide profile image

MyPortfolioGuide 19 months ago

Great hub and I completely agree with you. Granted, it's a brand and a business but your points and observations are spot on. Thanks for sharing this and putting together the research.

Best wishes on your next IM!

Ironracer profile image

Ironracer Hub Author 19 months ago

Thanks, MyPortfolioGuide! Your're right, it is a brand and business, but the true nature of the sport needs to stay in sight. Have you done any Ironmans?

Nanie 10 months ago

I was looking for more info re:the fee increase. This article helped. Thank you!

David 13 days ago

I agree. IM has lost its way and drifted far from its origins. I still do an occasional IM branded race, but I've made a concerted effort to avoid them when I can. I wrote a similar commentary at www.brokentoenails.com. I would be interested in your feedback.

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